Branding the Throne: What Advertisers Could Gain From a Little Hip-Hop Hustle
Making collaborations work—easy in concept but rarely do things emerge as such in real life. And that’s why this article finds Kanye & Jay-Z’s project so unique: because it’s defined by everything it did and didn’t do.
There’s something to be learned here. Read it.
A tailored touch for the young man in a grown up world. 
