Branding the Throne: What Advertisers Could Gain From a Little Hip-Hop Hustle

Making collaborations work—easy in concept but rarely do things emerge as such in real life. And that’s why this article finds Kanye & Jay-Z’s project so unique: because it’s defined by everything it did and didn’t do.

There’s something to be learned here. Read it.

The Lost Art of Storytelling

If ever you’ve had a good story wash over you while out with good friends, you understand exactly the power it holds…

“PowerPoint presentations may be powered by state-of-the-art technology. But reams of data rarely engage people to move them to action. Stories, on the other hand, are state-of-the-heart technology—they connect us to others.”

— Filmmaker, Peter Guber.

***From our food blog rascal-eats on introducing wine culture to young people***

Wine snobs are few and far between yet for some odd reason it seems people think these pretentious “elites” exist everywhere, waiting to judge them on their wine choices. In reality, the people who sincerely love wine actually want others to love it with them, they want to share that great experience with everyone in that room. That is what wine culture is all about. 

While some may take longer than others to develop their tastes, the best thing you can do if you’re new to it all is to play your card as the novice. Because suddenly you’ll make a new friend, someone whose more than willing to school you on the nuances of a malbec, cabernet, or cabernet sauvignon and why knowing the difference matters in the first place. The point is to be open-minded, to not expect the same thing every time.  

That is why we co-hosted an Argentinian wine mixer sponsored by Worldwide Wine Company with co-host The Saltwater Grille, a venue known for pushing different dining experiences. Because life is hard sometimes and, if even for a few hours, there is no shame in escaping all of the stresses of the world with people who want to immerse themselves with other passionate people in a intimate setting to celebrate the evening’s relaxed pace.

[r.]

GOING PAST THE FACADE. Suspenders and a bow tie? Like I said before, “balls the size of grapefruits.” [Culture]In the same way people use pop culture to discredit a look (“I’ll look like Colonel Sanders”), you could easily use pop culture to boost its appeal; the popular one of late, “oh, Kanye did it.” As contradictory as culture can be, you’d think it’s appeal wouldn’t hold as much weight as it does. And yet in some frustrating way, to me at least, it maintains hold over the masses. [Making It Work]People like to throw around the word “confidence” as if the word alone offers some sort of measurable guide to pulling something like this off. Acceptance, for one, would be a better suggestion. Acceptance that you’re not someone else. And using what you’ve got. In this picture, boyish charm and great hair just amplified what was already there… [ramon] p.s. Feel free to drop comments now that I’ve added Disqus to the site.
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GOING PAST THE FACADE.

Suspenders and a bow tie? Like I said before, “balls the size of grapefruits.”

[Culture]
In the same way people use pop culture to discredit a look (“I’ll look like Colonel Sanders”), you could easily use pop culture to boost its appeal; the popular one of late, “oh, Kanye did it.” As contradictory as culture can be, you’d think it’s appeal wouldn’t hold as much weight as it does. And yet in some frustrating way, to me at least, it maintains hold over the masses.

[Making It Work]
People like to throw around the word “confidence” as if the word alone offers some sort of measurable guide to pulling something like this off.

Acceptance, for one, would be a better suggestion. Acceptance that you’re not someone else. And using what you’ve got. In this picture, boyish charm and great hair just amplified what was already there…

[ramon]

p.s. Feel free to drop comments now that I’ve added Disqus to the site.

(via piecesofaesthetics)

Source: lechinieski

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